Top 5 Reasons Tradeshows Are Important for Tech Businesses
Now that 2022 has shown us an interesting mix of remote and in-person gatherings, the tech industry in particular is reintroducing tradeshows as a networking powerhouse. Being in person sometimes can make all the difference in building opportunities.
Many brilliant-minded tech innovators jump at the chance to attend these events. Here’s why:
#1 Avenue to meet potential customers
Since tradeshows allow businesses to exhibit their products and services, the event attendees are often potential customers.
This setting is special because engagement with attendees can be done at levels difficult to achieve with digital communication. With a physical booth set up and representatives operating them, attendees can put a face behind the brand they’re being introduced to, making a more lasting impression.
#2 Best place to network
Tradeshows are a concentrated hub of professionals in the industry. With everyone in the same venue, and with similar goals of growing a tech business, it’s easier to start a conversation.
Networking can lead to collaborative projects, endorsements and, acquiring insider knowledge. Learning best practices and tips are useful to expand a business, especially coming from successful entrepreneurs.
The more a company attends different tradeshows and expands its contacts, the more likely its business profile is raised.
#3 Strengthen brand image
While a physical booth is a helpful way to get the brand known, how a business conducts itself can turn a lead into a customer.
The customer is driven by what the brand stands for, its messages and values. Tradeshows give a preview of the business’ brand through the tech owners and executives present there.
For example, tradeshows boost start-ups like MSPbots to promote their data-driven robotic process automation platform. Since many businesses are on the lookout for IT solutions or better reporting tools, MSPbots can advertise their AI-powered process automation tools and powerful dashboards to make themselves known within the industry and establish their brand.
#4 Chance to see competition
When you’re at a tradeshow, you’re also able to scope out the competition. You can view direct competitors and witness how their business markets itself.
This is an excellent time to understand competitor strategies. Businesses can assess their competitors’ strengths and weaknesses and if their strategy works. Any insight from this observation can be used to the business’ advantage.
When businesses can see where its competitor is lacking, it can amp up its effort to fill that gap and offer an effective solution.
#5 Soak up industry knowledge
Businesses have immediate access to industry knowledge by simply being in these tradeshows. They can see current trends, attendees’ buying habits, and the latest technologies popping up.
Tradeshows are also packed with educational sessions. As much as attracting customers may be the main goal of coming to these events, the educational aspect of it is invaluable in the long run.
To keep things chill and casual, tradeshows have fun activities like pub crawls, concerts, or trips to amusement parks, giving time for tech professionals to breathe and mingle among themselves.
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Tradeshows have been held this year, TECHSPO in March in Sydney and MWCLA in September in Las Vegas, but more are coming. Look out for IT Nation Connect, happening on November 9 –11 in Orlando, and many others!